Arizona State Fair Demographics
2010Demographics.pdf
Attendance:
8 year average annual attendance: 1,130,975
Age:
Over half of our guests are age 18-44.
24% are ages 12-17
21% are ages 18-24
21% are ages 25-34
17% are ages 35-44
10% are ages 45-54
4% are ages 55-64
2% are ages 65+
Gender:
28% are male
72% are female
Household Income:
The average fairgoer's HH income is $53,674
8% earn under $20k
11% earn $20-$29k
15% earn $30-$39k
11% earn $40-$49k
19% earn $50-$75k
11% earn $75-$100k
7% earn over $100k
Ethinic Background:
69% are Caucasian
3% are Africian American
1% are Asian/Pacific Islander
18% are Hispanic
6% are Native American
3% other
Education:
2% Some High School
13% High School Graduate
35% Some College
32% College Graduate
12% Graduate Degree
6% Technical/Vocational School
Source: Steve Elliott Marketing Research, Arziona State Fair Research, Tabulation and Analysis Report